Liquid Death
Broaden the reach of Liquid Death, showing it’s appropriate for drinking throughout the day.
Ad Concepts
CONTEXT -
Many consumers view Liquid Death as a drink for edgy or social moments rather than a normal daily choice, discouraging everyday use despite its health and sustainability benefits.
INSIGHTS -
Diedrators want the freedom to make healthy, sustainable choices that align with their personality, whether they're working, commuting, or relaxing.
Liquid Death is their risk-free way to be rebellious, livening up their day-to-day routines.
CREATIVE THOUGHT STARTERS -
Through a multi-channel campaign, we bring Liquid Death OOH to where Diedrators are at: collabing with irreverant influencers, joining Uber Eats for every cater, and decking out public transport with hardcore wraps.
Along with varying and timely media outreach throughout the year, they will know Liquid Death works for their lifestyles.
Stats -
- 88% of millennials subscribe to a streaming service
- 44% of millennials listen to podcasts weekly
- Millennials make up the biggest portion of e-sports fans