Amazon Prime - EFFIES
Gen Z utilize the support from their parents for basic necessities, like using their parent’s Prime accounts. But when they are off on their own, they are engaged in discovering who they want to be, but may not have the means/resources on how to get there.
- “46% of Gen Zers (ages 18 - 27) rely on financial assistance from parents and family”
- Gen Z is the generation attending the most movies in-person at the theatre with 63% going to the movies at least once a month.
Identity Crafters want to elevate their vibe by aligning their self-expression with their true identity.
Amazon Prime is the one-stop shop for helping them become their ideal selves, their prime version.
Amazon Prime is the one-stop shop for helping them become their ideal selves, their prime version.
INSIGHTS
As we bring out AI Photo Pop-up Booths during new student orientations around US colleges, freshman will be able to generate a custom image of their “prime” life, showing them the person they could become with their aspirations fulfilled.
Our social media executions will expand this concept by showing Gen Z walking past reflective surfaces, like glass buildings or cars, and seeing their ideal self reflected back.
Our social media executions will expand this concept by showing Gen Z walking past reflective surfaces, like glass buildings or cars, and seeing their ideal self reflected back.
The conversation on the brand helped me understand how to overcome mental blocks. It can happen at any time and any amount of times. What’s important is to not give up and keep trying different ideas from different angles. There’s always a solution waiting to be found.
TAKEAWAYS
Mirian Lines - Strategist
Dallin Johnston - Strategist
Parker Scoffield - Strategist